1907 – Frederick William Plaxton sets up a joinery workshop in Scarborough. Expansion follows and the company becomes a building contractor, constructing a number of notable buildings around the Yorkshire seaside town. Having diversified into manufacturing bodywork for cars just before the First World War, Plaxton builds its first charabanc in 1918 on a Ford Model T chassis. Within a decade the shift is made to fully enclosed coaches and these quickly become the company’s main activity.

1939 – With the outbreak of World War Two, the British bus and coach manufacturing industry is restructured to support the war effort. Dennis builds lorries and light armoured vehicles for the War Office, while Plaxton's production is utilised to make munitions boxes. Alexander, on the other hand, is tasked with meeting demand for higher capacity buses and from 1942 the company builds its first double deckers, using a wartime utility design. With the end of hostilities, all three companies quickly return to their established trades.

1950 – With a boom in demand for coaches, Plaxton quickly grows beyond its regional customer base to secure business from some of the country’s largest operators. New models, launched in response to advances in chassis design, are elegantly streamlined. From 1950, names are given to the company’s products, and the Venturer establishes itself as the most successful of this period.

1958 – With the new Panorama coach, Plaxton sets new standards for the industry.

1968 – A revolution in coach design as the first British coach to feature curved side windows, the Plaxton Elite sets the style for the next two decades. When the new Supreme model replaces it in 1975, its construction still incorporates wood, but three years later it has become an all-steel structure.

1982 – In the words of a contemporary advert, "Progress is Paramount": the new Plaxton Paramount appears in 1982 as an all-new construction to satisfy the burgeoning demand for coaches in the wake of the deregulation of express services at the start of the decade.

1988 – The late 1980s are a period of major organisational change for Plaxton. In 1986 it took over its largest dealer, Kirkby, based at Anston near Sheffield. Two years later, it concentrates its Scarborough production in an expanded plant at Eastfield, where Plaxton continues to operate to this day. It then goes on to buy car sales business Henlys the following year, adopting this name for the group but keeping the Plaxton brand for coaches.

1991 – Plaxton overhauls its coach design with the Premiere and Excalibur, establishing a sleek look for the 1990s.

1999 – The next generation of Plaxton coaches launches as the Panther.

2000 – In 1998, Plaxton owner Henlys had attempted to buy the company’s primary chassis supplier, Dennis, only to be outbid by Mayflower, who had acquired Alexander three years earlier. In 2000, the two groups combine their UK bus and coach manufacturing interests in TransBus International. Faced with overcapacity and duplicate products, the new company consolidates some of its operations, but manages to retain its major production centres, albeit at a reduced scale.

2005 – Plaxton becomes the first manufacturer in Europe to build coaches with wheelchair access by way of the main passenger entrance when it launches the new Profile model.

2008 – Plaxton unveils the new flagship for its coach range, with the eye-catching Elite.

2018 – The new Panorama reintroduces a double-deck option to the Plaxton coach range.

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há 4 anos
Wheels&Tracks

15 Jun 2022

Alexander Dennis (Alexander Dennis Limited, “ADL”), a subsidiary of NFI Group Inc. (“NFI”), one of the world’s leading independent global bus manufacturers, today launched a vibrant new brand identity that emphasises the company’s agility and innovation as it continues to lead the transition to zero emission mobility.

New logos reinvigorate the established and well-loved Alexander Dennis and Plaxton brands, supported by a cohesive and crisp visual identity across all brand touchpoints. AD24 becomes the name for all the manufacturer’s best-in-class Aftermarket support, including spare parts, field service, call centres, workshops and training, as well as the online platform providing access to them.

The new Alexander Dennis brand identity characterises an automotive company that is at the forefront of its industry and firmly looking ahead. The lively colour gradient of the monogram symbolises Alexander Dennis’s unique ability to respond to customers’ individual requirements, while the wordmark acknowledges the heritage of the company name and recasts it in contemporary style befitting of the British bus industry’s innovation leader.

The refreshed Alexander Dennis, Plaxton and AD24 logos will be rolled out gradually over the coming months, replacing the existing identity that had been in place since Alexander Dennis was established in 2004.

https://www.alexander-dennis.com

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