03 Feb 2014

Case IH is intensifying its distribution activities in East Africa, in response to the rapidly growing demand for modern agricultural equipment from the region’s national economies, such as those of Tanzania, Uganda and Kenya.

As a first step, the company has signed a distribution agreement with the Japanese company Toyota Tsusho East Africa Limited. The focus of the agreement is a co-operation in these countries with regard to distribution and service concepts for Case IH agricultural machinery including tractors, combines and sugarcane harvesters.

Based in the Japanese cities of Nagoya and Tokyo, Toyota Tsusho East Africa Ltd is part of the Japanese Toyota Group and one of the leading vehicle

distributors of passenger cars and commercial and special vehicles in North, East and South Africa.

The first tractors under the agreement will be produced and delivered by Case IH in the course of 2014, starting from the JXT and JX straddle Series, two lines of products that perfectly match the well-known quality of the Case IH products with the robustness and the ease of maintenance that are needed by local farmers.

https://www.caseih.com/emea/en-africa/News/Pages/2014-02-03-Case-IH-and-Toyota-Tsusho-East-Africa-Ltd-begin-sales-and-service-co-operation-for-agricultural-machinery.aspx